Farheen Salman Amir is among the few female business leaders in Pakistan, breaking barriers in the corporate world. With a career spanning over two decades at Unilever, she has led multiple categories, including Personal Care, Ice Cream, and Beverages. Now, as President of Lipton Teas & Infusions for the BSPAN region, she oversees a business worth over €200 million. Farheen’s rise to the top is a testament to her resilience and leadership, making her an inspiring figure for women across the country. Recently elected Chairperson of the Pakistan Advertisers Society (PAS), she continues to advocate for women in leadership roles, emphasizing that corporate success can be achieved alongside a fulfilling family life. Farheen's journey shows that women in Pakistan can not only lead but thrive at the highest levels of business.